BRAND IDENTITY

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SIGNAGE

Vitalis Project

Vitalis Project believes in the power of collaboration to amplify the impact of community-based mindfulness and psychedelic-assisted therapy journeys. They desired a full brand identity that would represent their mission and reflect transformation, holistic wellness, inner peace, strength, and connection. We developed a logo suite combining imagery of a sunset with a phoenix rising, which is carried across the four logo variants: primary logo, secondary logo, submark logo, and logomark. With the selected color palette and brand fonts, we further developed brand assets, such as patterns and icons, to be used across accompanying marketing materials.

White Vitalis Project logo with mountain and bird design over a colorful sunset.
Smartphone displaying a website for the Vitalis Project, with a logo on an orange and teal gradient.
Business card for
Invitation design for Vitalis Project with gold envelope, pencil, ribbon, and greenery on white surface.
Vitalis Project's service menu with turquoise and gold sections, beside a vase with dried flowers.