BRAND IDENTITY

PACKAGING

Killin' Knit

We crafted a cohesive visual brand identity for Killin' Knit that reflects the vibrant and creative spirit of the young knitting community. The primary logo combines classic knitting imagery with an alternative skull-n-bones twist, while the logo variants offer flexibility for different uses. Our design incorporates carefully chosen typography pairings and a harmonious color palette to ensure consistency across all brand touchpoints, from yarn labels to clothing tags.

Cream-colored knit sweater with Killin' Knit label, near a woven bag and coiled rope, on a white surface.
Cream-colored fuzzy cardigan with gold necklace; Killin' Knit garment tag visible.
Skeins of gray Killin' Knit yarn in a white dish with knitting needles and scissors on a wooden board.
Killin' Knit skeins of hand-dyed yarn with a label, two pieces of dark bark, wooden spools, and a mug of tea.
Killin' Knit skeins of red and gray speckled yarn with labels on a wooden board.
Killin' Knit tag on a gray sweater with a yarn ball logo and
Basket of colorful Killin' Knit yarn balls with brown yarn and knitting needles in front.
Cream-colored Killin' Knit knitted sweater and blue jeans on a white fabric background.
White Killin' Knit yarn skeins in a basket with knitting needles and scissors on a wooden surface.