How and why was your business started and where did the idea come from? Is there a unique story behind your business name?
Who is your ideal audience/customer?
What are your audiences' frustrations/problems they face?
Why would your customers specifically pick your service or product over your competitors?
Who are your top 3 competitors? How are you different from them?
How is your business run? How do customers find you, engage your business, and receive their final goods or services?
What is the vision for your brand? What future does your brand want to create?
What are your brand values? How do those values resonate with you and your business?
What words would you use to describe your brand's personality?
What message do you want to convey to your customers? How do you want your customers to feel when they interact with your business?
What words would you choose to describe your desired vibe and look? Please link your Pinterest, vision board, online examples, or anything else here. (if applicable)
If you have an existing brand identity, why isn't it working for you?
Are there any business’ branding that you just don’t resonate with? If so, who and what specifically do you dislike?
Are you envious of any business’ branding? If so, who and what makes it so special?
Any font styles that you like or dislike and why? Any color schemes that you like or dislike and why?
Any icon, symbol or image that you are connected to that you might want to include within your brand? Any icon, symbol or image that you definitely don’t want to include within your brand?
